Tuesday November 30, 2010
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What will they think of next? This: Installing a "billboard screen system" on a tour player's golf bag in order to deliver video advertising.
The player is Kyeong Bae, and her bag during this week's LPGA Tour Championship will sport the "HD sun-readable, multi-media mobile billboard screen system" developed by ProBagAds.com, Inc.
According to a news release posted on Facebook, the flat-screen monitor can display "sponsor logos, static billboard ads and full motion video including broadcast commercials and player highlight reels."
Eventually, the ProBagAds.com news release states, the monitor might teach fans how to say "hello" in Korean or other languages, or allow show Bae's Twitter or Facebook feed in addition to the advertising.
From a technological standpoint, sounds cool. From a pro tournament standpoint, sounds like a problem waiting to happen.
Imagine Cristie Kerr standing over a putt when she's distracted by something flashing across another player's golf bag-mounted video screen. But I'm probably wrong about that potential pitfall, because surely the company, the players and tours have "proper use" policies in place to prevent that, right? And this method of advertising might already be integrated into golf: Bae isn't the first golfer whose bag has sported the video screen. Visit the ProBagAds.com Web site and you'll see that John Daly, Michael Allen, Michael Bradley and Nationwide Tour player Aaron Watkins also have golf bag-advertising screens available for advertisers.
